Starting any business, be it a towing service, grocery store or a movie shop is always a tall order. Apart from brick and mortar, another exciting type of business involves selling and operating purely online. Starting an online business can be an exciting venture. However, without crafting the appropriate plan, you can make a lot of mistakes that can jeopardize your chances of success. Though it may be true that we learn from our own mistakes, there are specific types of mistakes we need to avoid, if we are to run successful online businesses.
There are a couple of ecommerce mistakes that can break your business. These mistakes should be avoided at all costs, and include the following.
Failure to carry out market research
Most businesses close shop because they did not do the right market research. For any business to run successfully, it must identify its target audience. If you ask most businesses who their target market is, most will say “everyone” and that is probably a very fat lie and a big mistake. Your business can not satisfy the need of every customer and for this reason, you need to set sight on your ideal audience. If you do not identify your ideal customers, chances are that you will make a lot of mistakes especially when it comes to marketing and advertising.
Sub-par product descriptions
You may have a website with very good products and great images, but what kind of product description do your products have? If your product description fails to describe a product to a customer, you are missing big time. In worst cases, there are websites which have products, but the product descriptions do not match what a product is. To sell your products more, work towards establishing great product copy for all your products, to influence the sales process.
Including out of stock items
Imagine a scenario where a shopper applies filters only to land to a product that once selected, it is out of stock? If such happens, chances are that a shopper will turn to a competitor site and search for products from there. This means you are going to lose big on leads that land on your site. If it happens that a product runs out of stock, make it a habit to remove it immediately and list it when you have it in stock.
Not having a mobile friendly website may be one of the main reasons you are missing on your top leads. A large number of traffic for ecommerce sites comes from mobile users. Data shows that 80 percent of those who land on your website start their purchasing journey from their mobile phones. There is the need to have a mobile optimized site if you want to stand out. Ensure that your site is also easy to navigate and not complex to your customers. Also for products you sell, ensure that you have included the right photos for your products. You should not make it mandatory for your site visitors and customers to register once they land on your ecommerce site, make it optional.