E-Commerce Mistakes to Avoid When Starting to Sell Online

Starting any business, be it a towing service, grocery store or a movie shop is always a tall order. Apart from brick and mortar, another exciting type of business involves selling and operating purely online. Starting an online business can be an exciting venture. However, without crafting the appropriate plan, you can make a lot of mistakes that can jeopardize your chances of success. Though it may be true that we learn from our own mistakes, there are specific types of mistakes we need to avoid, if we are to run successful online businesses.

There are a couple of ecommerce mistakes that can break your business. These mistakes should be avoided at all costs, and include the following.

Failure to carry out market research

Most businesses close shop because they did not do the right market research. For any business to run successfully, it must identify its target audience. If you ask most businesses who their target market is, most will say “everyone” and that is probably a very fat lie and a big mistake. Your business can not satisfy the need of every customer and for this reason, you need to set sight on your ideal audience. If you do not identify your ideal customers, chances are that you will make a lot of mistakes especially when it comes to marketing and advertising.

Sub-par product descriptions

You may have a website with very good products and great images, but what kind of product description do your products have? If your product description fails to describe a product to a customer, you are missing big time. In worst cases, there are websites which have products, but the product descriptions do not match what a product is. To sell your products more, work towards establishing great product copy for all your products, to influence the sales process.

Including out of stock items

Imagine a scenario where a shopper applies filters only to land to a product that once selected, it is out of stock? If such happens, chances are that a shopper will turn to a competitor site and search for products from there. This means you are going to lose big on leads that land on your site. If it happens that a product runs out of stock, make it a habit to remove it immediately and list it when you have it in stock.

Website Design

Not having a mobile friendly website may be one of the main reasons you are missing on your top leads. A large number of traffic for ecommerce sites comes from mobile users. Data shows that 80 percent of those who land on your website start their purchasing journey from their mobile phones. There is the need to have a mobile optimized site if you want to stand out. Ensure that your site is also easy to navigate and not complex to your customers. Also for products you sell, ensure that you have included the right photos for your products. You should not make it mandatory for your site visitors and customers to register once they land on your ecommerce site, make it optional.

How to Pitch Your Startup to Venture Capitalists

When you have an upcoming startup, there are many things you have to get right. You need to ensure that your idea is viable and can be converted into business. You need to think more than starting a simple business such as Towing Service Columbia SC. Next you have to get your team in place. Having the right team in place ensures that you can save on resources and accelerate faster. However, the most important thing for any startup is getting funds right. To get funding for your startup, you need to ensure that you talk to the right people to help you with capital injection. To talk to these people, you have to have a pitch, and here are important tips on pitching to potential funders.

Do your homework

Before you can schedule for the first meeting with a potential investor, you need to be able to sharply define the company’s business model as well as having the right team in place. You need to establish if what you have is a lifestyle business or a cash producing business. You need to define both the short-term vision and the long term vision and well as outlining how the business could become a $1 Billion in terms of valuation in the future. You need to look for ways to tackling a real problem the society is facing. Once you are satisfied that your idea is solid, you can go ahead and look for funders. There are different types of seed funds and you have to understand which one is the right one for you.

Be focused

Many entrepreneurs make a critical mistake of information overload. They come to a potential investor harmed with every possible information and want to present all this information at once. You don’t have to give unnecessary information unless investors ask for it. As an entrepreneur, you need to demonstrate your knowledge of the marketplace and the niche you are involved in. You need to explain what is changing as well as where opportunities are. Only provide the right amount of data that can help investors make the right decisions.

Things may go south

It always costs more than you can think. One of the most difficult decision you will have to make as an entrepreneur is figuring out how much cash you need for your business. You need to ensure that you budget for longer and more money, because everything will continue to become harder as time passes by. The good thing with today’s venture capitalists is that they are flexible and can help you figure out even details you were not aware about.

Must Have Skills to Become a Data Scientist

Regardless of your previous skills or experience, there is a clear path for anyone to become a data scientist. Here is the ultimate checklist of what it takes to become a data scientist.

Programming Skills

No matter what type of company you will be joining, or role you will be involved in, you will be expected to know how to use the coding tools of the trade. This means you have to be good in languages such as R,Python and a querying language such as SQL. When it comes to coding, there is always a sharp debate between coding with Python and using Java. However, data scientists prefer Python because ofits advanced libraries and ease use.

Machine Learning and AI

Data science is arguably the #1 profession in America as reported by Glassdoor. Given the high starting salary attracting data science,it matters for tech-savvy to do what it matters to become one. To become a data scientist is not a mere fete. Extracting true value from business requires one to have a unique combination of technical skills such as programming,mathematics, storytelling as well as people’s’ skills.

Machines do a great job in defining computing and categorizing high volumes of structured and unstructured data. However, they are not able to work on their own entirely. They can learn without supervision,identify trends and patterns among other tasks, but they need first to be fed with the required input. As a data scientist, you need to have a basic understanding of machine learning and artificial intelligence.

Data Architecture

If you need to solve problems, you need tools and infrastructure that can help you meet the required solutions. You will need to integrate data into an organization’s database and systems. To work with big data, you will need to be good on Hadoop, Spark among other. To collect, store and manage data, you will need to be good at SQL.


To become a data scientist, you must be a good communicator.A data scientist is tasked with working with different stakeholders and professionals to solve enormous problems. They must be very good at listening and have an intuitive understanding of data as well as the domain they work in.They must have a good understanding and articulation of business objectives.They should be able to visualize data and communicate it in a simple manner that is easy for everyone to understand. It becomes difficult for people without technical knowledge to understand patterns in data if a data scientist doesn’t visualize it appropriately.

Exploring Opportunities in Hospitality and Tourism Career Path

tourismA career in hospitality and tourism is one of the most exciting careers to enroll in. It’s all about helping people enjoy themselves through food, accommodation and drinks. It entails tourists, traveling, attractions and customer service. Hospitality and tourism industries are the largest business activity in the world, thus, students with higher qualifications are in high demand.

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Exploring Opportunities in Law Career Path

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Before applying for a degree at any of the universities/ colleges in the United States, consider all the pros and cons of the law a career and evaluate if you are suitable for the job. You can ask for advice from fellow friends and people who have done law courses to see your adaptability to the career. Also research on availability of jobs and the requirements employers look for.

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Exploring the Opportunities in Property, Architecture and Construction Career

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No man may want to live out in the streets all his life, neither does any government want to have under-developed infrastructure. In these fields, you can find yourself constructing a series of classic buildings or even working on designing and constructing roofs at the Best Roofers In Decatur, GA. You are guaranteed that these career fields offer a lot of flexibility regarding the opportunities that they present.

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Top 10 Most Marketable Skills in 2016 You Should Have

Note with word career  on a wooden background.It is of great significance to understand what skills are on demand as you enter the job market. A marketable skill is any ability that is in demand in the job market; something that is useful for tasks that are extremely helpful to employers. Candidates entering the job market with such skills are undoubtedly with a higher chance of getting employed. To be on a competitive edge in the evolving job market, here are the top ten valuable skills you should have in 2016.

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Your role will be helping children and young people acquire and develop the knowledge and skills they will need later in their lives. It is essential to note that this career is vigorous and crowded, and for you to get the best position, you must have specialized training and significant academic achievement and all state certification requirements.

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Top 10 Most Popular and In Demand Careers in 2016

JordanFootball player, Hollywood Actor, DJ. Golf player, etc. If wishes were horses, who wouldn’t choose such a job? But if you can not play basketball like Michael Jordan or Magic Johnson, or can not play golf like Tiger Woods, you will have to settle for something else. But that is not just it, you don’t have to settle for something that is paying less.

Maybe finding a new job in 2016 is at the top of your resolutions? If your dream is to get a well-paying job that is a good match for your skills and would challenge you, or thinking of changing careers, or you are a high school graduate getting into the advanced education world, then information on the fastest growing jobs is probably what you want.

Top adverts from hiring companies depict these ten jobs as the most on demand lucrative careers in 2016.

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